Google Update November 2025

Google Tests Post Scheduling in Business Profiles

A new improvement is rolling out to Google Business Profiles. Some optimized business accounts are now seeing the ability to schedule posts directly inside the GBP dashboard allowing posts to publish automatically on a selected date and time, without needing external scheduling tools.

What's New

A new 'Schedule this post' toggle now appears in the Google Business Profile post editor. Once enabled, it lets business owners set both a future date and specific time for the post to go live directly through the dashboard.

Google Business Profile Post Scheduling Feature

New post scheduling interface in Google Business Profile dashboard

What This Means

This enhancement makes post management more strategic and less time-consuming to:

  • Plan and create multiple posts in advance
  • Maintain consistent weekly posting without manual effort
  • Reduce dependence on third-party scheduling platforms
  • Keep your profile active even during busy days

Why It Matters

This update addresses a long-standing pain point for small businesses. With the ability to plan content weeks ahead, businesses can maintain consistent visibility on Google Search and Maps without daily manual posting. Regular, fresh content is crucial for maintaining visibility and improving local search rankings, making this scheduling feature a significant time-saver.

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Related Resources

Google Business Profile Help Center

This feature is currently in limited testing.
Availability may vary by region and account. Google has not yet announced a full rollout timeline.